Real Estate Video
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Written by Jay Williams
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Tuesday, 14 August 2007 |
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Susan, a writer for The New York Times, needed to sell her NYC apartment. Videographer Teddy Stoecklein was found on WellcomeMat and hired to shoot the video. After Susan listed her property with real estate agent Doug Heddings, the video was viewed by an Italian woman who only viewed the video twice before scheduling a physical appointment. The woman couldn’t decide whether or not to put an offer on the property, so she decided to send the video link to her family in Italy. The video was then viewed three more times by her family. With the help of WellcomeMat and her family, the woman decided to put a contract on the $800,000 apartment at list price. The apartment sold after being viewed only five times. Now that’s the power of online real estate video.
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Last Updated ( Friday, 11 January 2008 )
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Written by Jay Williams
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Sunday, 24 June 2007 |
 For months, since Steve Jobs unveiled the iPhone, buzz has been building. A few choice people already have them. But next Friday, June 29, the iPhone becomes widely available in the U.S. And it is going to be very compatible with Google applications. And this could be good for real estate technology. Google maps is the one application that comes immediately to my mind when I think of compatibility with real estate. But iPhone is also very ready for AJAX, that convenient way of interaction on the Internet. ZDNet reports on some of the capabilities of the iPhone, especially with regard to how it will interact with AJAX:
Enterprises could create applications
in Ajax and run them on any device they choose, including the iPhone,
without any need for the time-consuming coding normally required to
port applications onto different devices.
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Last Updated ( Sunday, 24 June 2007 )
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Fig Video High Definition Video |
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Written by Web Master
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Saturday, 12 June 2004 |
 High Definition digital video tours are designed to make viewing properties across the internet easy and rewarding. Walk through video tours are your virtual open house, allowing prospective buyers to preview your home for sale on the internet. Realtors and sellers have discovered online video sites as a powerful new tool in a housing market that's increasingly friendly to buyers — and it's a trend that's saving everyone time.The fig rig allows us to walk through your property or business with smooth motion, capturing the feel and flow with a "reality tour" video, not a "virtual tour". State-of-the-art, interactive online virtual real estate tours with narration and background music. Professionally produced community highlight videos covering all aspects of the communities where your properties are located. View a sample home listing: Wellcomemat Sample Listing. Click here for a Video Tour pop-up player |
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Last Updated ( Friday, 13 April 2007 )
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Video Tours are The Future of Real Estate Marketing & Local Business Advertising |
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Written by Jay Williams
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Wednesday, 07 July 2004 |
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Put out your WellcomeMat! No, Wellcome is not a typo! Wellcomemat.com has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. We think the world will be a better place when anyone can view the world’s interiors/exteriors from their favorite chair. Team WellcomeMat has had many, many conversations with people about the difference between video and virtual tours. Instead of taking the time to write negative things about virtual tours (we wouldn’t have much to talk about if you choose virtual tours over video), I would rather speak to the strengths of video:  -Video brings an entire space together (rather than segmenting spaces into pivot points)
-Video invokes emotion into viewers
-If done right, video has personality…or shall we say “AHA!” A great example!
AHA-first identified by Stephanie Rosenbloom of the New York Times-is the moment that each of us have when we have found our next place to live or do business: it takes effect almost instantaneously, it has everything to do with what we cherished during our upbringing, and is all about how we personally define “home.” What are you doing to get people to AHA! online? The basic premise behind WellcomeMat is they want to create an easy way for Realtors to market their properties online using video. Partnership with Limelight ensures dynamic video streaming. |
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Last Updated ( Tuesday, 14 August 2007 )
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Video is the New Black in Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Seems that adding video to your web site is all the fashion these days. CNN calls this phenomena "the 'YouTubing' of real estate marketing" and says:
Today, if your site doesn't offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it's nowhere.
There's no doubt that adding video to your listings is far more impactful than a stodgy old 360 virtual tour. Sites like YouTube and the underlying technology it's built on, Flash, have removed any hurdles that may have previously prevented you from streaming video from your Web site.
That said, video is no magic bullet and doesn't come without its own challenges; production quality and streaming quality issues plague many real estate videos and there's a big difference between simply stringing static images together Ken Burns style and a professionally shot and edited video production.
But, if you're not already thinking about how you can take advantage of video in your marketing efforts, you should. This is a fad that's not going away.
Joel Burslem - Future of Real Estate Marketing |
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Written by Jay Williams
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Thursday, 17 May 2007 |
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Team WellcomeMat is pleased to announce that we have partnered with ForSaleByOwner.com to power video on their site. In short, they get video, know the power of this medium, and have shouldered the cost of video for their customers. All new ForSaleByOwner.com customers can now upload video on their site, or send in video tapes for WellcomeMat to upload for free.
In the end, WellcomeMat is a non-political, non-judgemental, technology company. We want to help the world to real estate and local business video. Much of what we do on the .Com is related to building out our solution(s) for agents, brokers, property managers, leasing agents etc. But, no matter how any of us feel about the FSBO segment of the marketplace, it is a thriving, viable business that is not going away. Now the king of this space is using video on a mass scale. |
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Written by Web master
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Wednesday, 12 May 2004 |
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Videographers for the Atlanta, Georgia market. |
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Last Updated ( Monday, 19 March 2007 )
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Written by Jay Williams
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Thursday, 29 March 2007 |
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Interactive on line media presenting compelling advertising that brings your website to life. figVideo produces video tours and commercials ideal for selling and educating. • commercial real estate - sales & leasing • residential real estate - rentals and homes for sale • vacation / resorts - the ideal 'look before you book' tool • company information - video business cards tell your story and put your best face in front of your clients and customers • education and training - ideal for presenting information 'capture it once and tell it over and over'
Combining the power of video on the internet into focused websites that attract targeted buyers for real estate. Your video tour is truly mobile - send it via email, add a link to your own hosted page on wellcomemat.com, or copy and paste some html code into your own web page on your own site to display the video anywhere! Great for craigslist.org ads!
Have an iPod? We can also post your video on iTunes for easy download.
Want More? We can also upload video to google video, and youtube, however the quality doesn't compare with wellcomemat.com.
If you're a real estate broker or agent, let us tell you how you can create your own video website. |
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Last Updated ( Sunday, 08 April 2007 )
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Happy Holidays from FOREM
Wishing all FOREM readers a very happy holiday season.
2008 was one of the busiest years on this blog. Traffic keeps growing month by month and RSS readership recently cracked the 5K mark. Thank you to all visitors for your feedback, comments and questions. Heck I’ll even take the occasional insult every once and a while [...]
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Answers Answers Answers
Judge a man by his questions rather than by his answers. - Voltaire
I’m a big fan of engaging consumers online and answering their questions as a marketing strategy (see Impart your Wisdom with Answers). It’s not a new strategy, not particularly inventive, but it is effective.
Really, it’s win-win all around. For consumers they get what [...]
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Use Google Friend Connect to Quickly Add Community to your Site
Late last week I added Google Friend Connect to this blog (if you followed @jburslem on Twitter you would have seen my tweet asking for people to help me test it out). I did so after Google made the service widely available to all web site owners.
Friend Connect is part of the Open Social movement [...]
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One Very Compelling Reason to Upgrade to a Trulia Pro Account
Agents can now change the linked web site of their listings on Trulia to their own web site.
A common request from agents on Trulia.com is to change the linked web site for their listings, so the listing points to their own web sites. When we receive multiple listing submissions for a property, we aggregate the [...]
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Redfin Gives Up On Virtual Earth
In an announcement on the Redfin Corporate Blog, the Seattle-based venture has abandoned Microsoft’s Virtual Earth maps in favor of Google’s offering. The reason? According to Redfin:
In the end, it was speed, speed, speed that convinced us to switch. In our worst case scenario of 500 pushpins on the map in IE6, GMaps is 385% [...]
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Yahoo Real Estate Gives New Options to Realtors
Yahoo Real Estate, the nation’s #2 real estate search portal, launched a redesign today.
The site, which has adopted a much more muted color palette (lots of earth tones), offers up a new dynamic search results page and much larger photos in its listing pages (see Inman News story). It’s a decent catchup effort but still [...]
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Google Lets You Go Mobile with Your Adwords
Word today from the Official Google Mobile Blog, Adwords advertisers can now target their ads to searchers using iPhones, G1 or other mobile devices.
Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on [...]
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vlingo Lets You Take iPhone Search on the Road
I’m a pretty heavy iPhone user, the thing is pretty much attached to my hand at all times… but one thing I didn’t expect was how much I’ve come to depend on it while on the road; to get directions, to find a particular store or get restaurant reviews. It’s a fantastically powerful device to [...]
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