Real Estate Video
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Susan, a writer for The New York Times, needed to sell her NYC apartment. Videographer Teddy Stoecklein was found on WellcomeMat and hired to shoot the video. After Susan listed her property with real estate agent Doug Heddings, the video was viewed by an Italian woman who only viewed the video twice before scheduling a physical appointment. The woman couldn’t decide whether or not to put an offer on the property, so she decided to send the video link to her family in Italy. The video was then viewed three more times by her family. With the help of WellcomeMat and her family, the woman decided to put a contract on the $800,000 apartment at list price. The apartment sold after being viewed only five times. Now that’s the power of online real estate video.
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Fig Video High Definition Video |
 High Definition digital video tours are designed to make viewing properties across the internet easy and rewarding. Walk through video tours are your virtual open house, allowing prospective buyers to preview your home for sale on the internet. Realtors and sellers have discovered online video sites as a powerful new tool in a housing market that's increasingly friendly to buyers — and it's a trend that's saving everyone time.The fig rig allows us to walk through your property or business with smooth motion, capturing the feel and flow with a "reality tour" video, not a "virtual tour". State-of-the-art, interactive online virtual real estate tours with narration and background music. Professionally produced community highlight videos covering all aspects of the communities where your properties are located. View a sample home listing: Wellcomemat Sample Listing. Click here for a Video Tour pop-up player |
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Video Tours are The Future of Real Estate Marketing & Local Business Advertising |
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Put out your WellcomeMat! No, Wellcome is not a typo! Wellcomemat.com has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. We think the world will be a better place when anyone can view the world’s interiors/exteriors from their favorite chair. Team WellcomeMat has had many, many conversations with people about the difference between video and virtual tours. Instead of taking the time to write negative things about virtual tours (we wouldn’t have much to talk about if you choose virtual tours over video), I would rather speak to the strengths of video:  -Video brings an entire space together (rather than segmenting spaces into pivot points)
-Video invokes emotion into viewers
-If done right, video has personality…or shall we say “AHA!” A great example!
AHA-first identified by Stephanie Rosenbloom of the New York Times-is the moment that each of us have when we have found our next place to live or do business: it takes effect almost instantaneously, it has everything to do with what we cherished during our upbringing, and is all about how we personally define “home.” What are you doing to get people to AHA! online? The basic premise behind WellcomeMat is they want to create an easy way for Realtors to market their properties online using video. Partnership with Limelight ensures dynamic video streaming. |
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Video is the New Black in Real Estate Marketing |
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Seems that adding video to your web site is all the fashion these days. CNN calls this phenomena "the 'YouTubing' of real estate marketing" and says:
Today, if your site doesn't offer virtual tours, mapping technology, neighborhood guides and a video library of buying and selling tips, it's nowhere.
There's no doubt that adding video to your listings is far more impactful than a stodgy old 360 virtual tour. Sites like YouTube and the underlying technology it's built on, Flash, have removed any hurdles that may have previously prevented you from streaming video from your Web site.
That said, video is no magic bullet and doesn't come without its own challenges; production quality and streaming quality issues plague many real estate videos and there's a big difference between simply stringing static images together Ken Burns style and a professionally shot and edited video production.
But, if you're not already thinking about how you can take advantage of video in your marketing efforts, you should. This is a fad that's not going away.
Joel Burslem - Future of Real Estate Marketing |
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Team WellcomeMat is pleased to announce that we have partnered with ForSaleByOwner.com to power video on their site. In short, they get video, know the power of this medium, and have shouldered the cost of video for their customers. All new ForSaleByOwner.com customers can now upload video on their site, or send in video tapes for WellcomeMat to upload for free.
In the end, WellcomeMat is a non-political, non-judgemental, technology company. We want to help the world to real estate and local business video. Much of what we do on the .Com is related to building out our solution(s) for agents, brokers, property managers, leasing agents etc. But, no matter how any of us feel about the FSBO segment of the marketplace, it is a thriving, viable business that is not going away. Now the king of this space is using video on a mass scale. |
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Videographers for the Atlanta, Georgia market. |
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Interactive on line media presenting compelling advertising that brings your website to life. figVideo produces video tours and commercials ideal for selling and educating. • commercial real estate - sales & leasing • residential real estate - rentals and homes for sale • vacation / resorts - the ideal 'look before you book' tool • company information - video business cards tell your story and put your best face in front of your clients and customers • education and training - ideal for presenting information 'capture it once and tell it over and over'
Combining the power of video on the internet into focused websites that attract targeted buyers for real estate. Your video tour is truly mobile - send it via email, add a link to your own hosted page on wellcomemat.com, or copy and paste some html code into your own web page on your own site to display the video anywhere! Great for craigslist.org ads!
Have an iPod? We can also post your video on iTunes for easy download.
Want More? We can also upload video to google video, and youtube, however the quality doesn't compare with wellcomemat.com.
If you're a real estate broker or agent, let us tell you how you can create your own video website. |
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What?s Next for Estately.com?
Estately.com is one of my favorite local real estate search web sites (see 10 Kick Ass Real Estate Search Sites). So, when news broke that they had secured $450K in funding I seized the chance to ask founder Galen Ward what was next for the budding property.
What are you going to do with all the [...]
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Zillow Beats Trulia
photo credit: Ewan-M
Forget about unique visitors, pageviews, # of listings…
Zillow beat Trulia to win the 2008 Real Estate Webby Award.
Trulia did pickup the People’s Voice award however, so let’s just call it a wash.
Other nominees in the Real Estate category were:
http://www.livinghomes.net/
http://www.livinghomes.net
Centerplan.dk
http://www.unit9.com/awards/cente…
Rentomatic
http://www.rentomatic.com
Congrats to all.
---Related Articles at Future of Real Estate Marketing:5 Things I Learned About [...]
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The Human CEO
I like this ad.
http://www.youtube.com/watch?v=ni-VeMEx6pA
It speaks to me. It humanizes the company (love that it ends with his email address). Plus it answers a real problem with a clear solution.
So where is real estate’s Dan Hesse?
Putting a human face on your brand can connect you with a whole new generation of consumers.
---Related Articles at Future of [...]
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Video Advertising to Dominate Online Ads
Web sites that allow SMB’s (including Brokers and Agents) to create online video advertisements seem to be springing up all over the place.
You’ve got sites like Mixpo who let you create an video ad from start to finish (see ActiveRain Launches (Silently) New Video Platform), players like WellcomeMat that let you host your completed videos [...]
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Redfin Pushes the Envelope
by tropicdiver
Redfin’s new release is breaking new barriers, literally - they are adding bank-owned foreclosures and for-sale-by-owner inventory along side alongside their MLS listings (more from 4realz.net). The first, as far as I know, of any major brokerage to do so.
Definitely a smart move for the company which has long been out front pushing for [...]
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Become the Media
by minifig
An interesting item in last week’s Wall St. Journal about the online war of words between beer giants Miller and Anheuser-Busch.
Miller has taken the interesting tact of hiring a former Ad-Age reporter and created “Brew” Blog, a daily blog to covers the beer industry from Miller’s vantage point.
Why do this? The answer from [...]
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DotHomes is in the Running
photo credit: Matthew Sylvester
This from Techcrunch today, in The British Are Coming Back Soon.
DotHomes, the UK-based real estate search engine which now covers the US, UK and South Africa, says it has doubled its number of nationwide real estate listings in the US, bringing its database up to two million residential properties for sale [...]
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3daybid Spams Social Networks
photo credit: Paul Garland
3daybid.com is a site that advertises auctions of foreclosed homes.
It’s also a company that’s really starting to annoy me p*ss me off.
They’ve flooded the Inman News group on Facebook using what are obviously forged user accounts and some sort of script to spam dozens of these auction properties onto the wall.
I’ve [...]
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For months, since 